The 6 hours you're spending on the wrong things
HubSpot published data earlier this year showing the average person using AI in their work recovers 6.1 hours a week. I'm going to flag this one with a caveat: treat it as directional, not gospel, and go verify it yourself if you're making decisions based on it.
But the pattern it points to is real. I see it in every audit I do.
The hours don't come back from one big thing. They come back from a dozen small ones. The email that takes you forty-five minutes to write because you're starting from a blank page. The proposal that lives in your head until 10pm because you haven't had time to sit down with it. The meeting notes that don't exist because nobody had time to type them up.
AI is not going to save your business. But it will give you back the hours you're spending on the tasks that don't actually need you. And what you do with those hours is the real question.
The businesses that end up ahead on this aren't the ones who automate the most. They're the ones who got clear on where their time was actually going, cut the right things loose, and got back to the work that requires them specifically.
That's the audit. That's where it starts.
If you want to know what that looks like for your business, the link is below.